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Research papers

Why ditching depth is dangerous

Qualitative research is one of the most effective ways of understanding the major issues facing society. However, in the race to generate instant insight and technological solutions, researchers are at risk of overlooking the fundamental strengths of...

Catalogue: Qualitative 2013: Brilliant Transformations
Authors: Michael Thompson, Michael McLean
Company: Opinion Leader
November 20, 2013
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Citation

Thompson and McLean (2013a, November 20). Why ditching depth is dangerous. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/why-ditching-depth-is-dangerous-8107


Videos

Why ditching depth is dangerous

Qualitative research is one of the most effective ways of understanding the major issues facing society. However, in the race to generate instant insight and technological solutions, researchers are at risk of overlooking the fundamental strengths of...

Catalogue: Qualitative 2013: Brilliant Transformations
Authors: Michael Thompson, Michael McLean
Company: Opinion Leader
June 15, 2013
×

Citation

Thompson and McLean (2013a, June 15). Why ditching depth is dangerous. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/why-ditching-depth-is-dangerous